erzog Bau GmbH is a young company specialising in the renovation of interiors for private individuals in the highly populated urban and industrial area of Nuremberg. ShowMotion designed the entire 400-square-metre showroom, starting by making several changes to the architectural structure, spatial layout and choosing the materials. The lighting system will be revamped in 2021. Most of the display systems were designed and custom-made for this project. The result is a modern showroom with a strong emotional impact.